Tuesday, January 20, 2009
Kudos To Fast & Furious 4 On Some Minor Trailer Innovation
We wouldn't usually post a trailer for the third sequel to a movie that sucked in the first place but we've been highly impressed by the originality of the trailer campaign for Fast & Furious 4 (they appear to have dropped the definite article from the title, probably for added alliteration). Maybe they are spoiling the only decent set pieces in the movie but at least they are doing something different and breaking with formula. This is at least the second trailer to open with one long sequence as opposed to random clips and soundbites. Kudos even if we know your movie will still bite.
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